Thursday, November 17, 2011

Union Square Holiday Market!

Tomorrow, we kick off our first day at the Union Square Holiday Market. After a successful month at Madison Square Eats, we're excited to be back at a market where our followers can visit us every day from tomorrow through December 24th (except Thanksgiving!). We have been preparing like crazy and over the next few weeks, we're going to roll out specials beyond just macarons. Like our special chocolate chip cookies and apple pie bites.

I hope everyone gets a chance to stop by and meet Simon. As a native born New Yorker, he is a true diamond in the rough. There are very few things that ruffle his feathers and he is the most naturally happy person I have ever met. It is WEIRD, but very refreshing to find that the crazy fast paced life of New York hasn't stopped this guy from smiling. That's us above in a photo taken by Nicholas James White when he visited our booth at Madison Square Eats. Clearly, we both have food in our mouths and we're trying to smile like we don't, but it's not all.

Anyway, a little relationship story about us for all of you to barf over. When I first met Simon two years ago, I had a completely different life. My friends wouldn't even try to introduce me to guys b/c I would tell all of them that I simply didn't want a relationship. It just didn't fit into my planned life schedule. I totally didn't want a boyfriend. I wanted to quit my dead end job and go to pastry school. I was especially moody at the time because I would have to take out a loan for the entire program - I could only get the loan from one place and 2009 was not a good time to try to take out a loan.

Simon had recently been let go from his position as an attorney recruiter and he was enjoying the single life. He, too, did not want a girlfriend. How he decided that he would like to go on dates with me is beyond me. I ignored him a lot because I thought he was weird and I said things to try to make it clear that I wasn't into it, and he thought I was annoying and wasting his time. The guy is so nice, he figured that since we had friends in common and they thought I was ok, he would try to see if I was ok. WHO DOES THAT? THAT IS SO WEIRD.

Then a number of things happened. My school was approved for Title IV funding - so my loan options completely opened up and I was able to get one immediately. I got my first pastry job. I started school two months later. A month after that, Simon and I decided to become official. A month later, we decided to open Macaron Parlour. A few months later, I was assigned a wonderful mentor and got my dream pastry job with a talented Pastry Chef I had met a year earlier. Then I decided to go back to school to learn the business side of the food industry and Simon encouraged me to apply for every scholarship possible to pay for the program - and I got all of them. Then I got engaged. And here we are, at Union Square Holiday Market. Two years ago, I was trying to figure out how to pay for pastry school, and now we are in a holiday market that I have been visiting ever since moving to NY 7 years ago.

I hope everyone gets their own Simon this holiday season - just a good luck charm that draws everything good your way.

Wednesday, October 5, 2011

Madison Square Eats

Come and visit our booth down at Madison Square Eats through October 21st. We're here every day from 11 AM through 9 PM. We're close to the corner of 25th street and 5th Ave.

Having a storefront isn't part of our short term plans for Macaron Parlour, but our 4 week participating at Madison Square Eats is a glimpse of what that life will be like for us. In the past week and a half, we have slept around 4-5 hours a night, hired staff, worked until our feet felt like falling off and quitting, and gotten into really long fights about whether we sold 24 or 25 of a particular flavor. This is our temporary storefront and we realize that we have a long way to go before we're ready to open our own. That is something for after...

After what?

After our wedding, duh! Simon and I are getting married next April! We're going to be business partners, roommates, and married. So, we won't have a giant macaron cake, but we will have Macaron Parlour wedding favors! I spend 25 hours a day with this guy and I'm not sick of him yet! We'll see what I have to say about this in 15 years.

That is all! We can't wait to see your smiling face so come and visit us soon. We have more than just macarons here - we have apple pie bites, and cookies. I'm about to head to the kitchen to start prepping for our fall flavors - pumpkin pie and caramel apple. We should have them in the next few days, unless they sell out, of course.

See you soon!

Monday, June 13, 2011

Looking for Interns!

I have a nasty sweet tooth. The other day, I found myself nibbling on bits of brown sugar when Simon wasn’t looking. Who does that?

Well, I do. One time, I built an entire castle out of sugar cubes and I’m pretty sure that for every sugar cube that went onto my castle, another one went in my mouth. Surprisingly, I apparently also have very strong teeth. After not visiting the dentist for over four years, I finally went two weeks ago. Guess what? Even the dentist was surprised at how little damage that working with sweets has done.

Macarons are by nature, very sweet. Two of the four ingredients are sugar! Obviously, they appeal to my sweet tooth, but I also love other practically sugar stuff like streusel. Macaron Parlour has tried on numerous occasions to branch out past just macarons. We tried cookies, brownies, cobblers, and banana bread. Banana bread fared the best (who doesn’t love some banana bread?), but really – we’re known for our macarons. While it’s great, I also began to really miss making flour products.

So I recently took a job where I’ll be able to try out new recipes and give them a home. I have a personal fight with myself every day to make sure I don't throw streusel on top of everything (definitely tried a streusel topped macaron before). I also have to force myself to stop adding more sugar into every recipe. So far, I have been able to resist the sugar urge - somewhat.

Anyway, the great news is that next to my streusel topped everything, you'll soon be able to find Macaron Parlour macarons. We'll be able to give a more permanent Brooklyn home to Macaron Parlour. I can’t wait for MP to blow up in BK! Once Macaron Parlour becomes more integrated, we’ll share the details with our happy (and soon, new) fans.

But this means we’re looking for some good help. We're rapidly expanding and we want to add more people to our team (of just Simon and me). We could use some interns in the kitchen for Macaron Parlour – we’ll teach you about running a small business and making macarons. If you have a lot of free time, we can also offer the opportunity to learn more about café production and restaurant desserts. Contact us through the contact page on our site to get in touch!

Thursday, May 12, 2011

Too busy to post...a good problem

Last year for Fashion Week, we baked, filled, and packaged something like 10,000 macarons. Simon cried twice. I sobbed once. We watched the sunrise as we sat around tying ribbons on baggies and came home hours after the sunset. We thought we would be able to rest the following Monday, but ended up filming the clip above for Kelly Choi’s Very Appetizing. If you can’t tell, we’re both pale and exhausted and I’m sweating bullets. They spent something like ten minutes filming me standing in front of the stove watching sugar boil to the soft ball stage and my whole face felt like it was on fire. That, coupled with the bright camera lights, made me feel like an egg slowly frying in a very hot pan. Sizzle, sizzle, pop. However awkward I felt, we were thrilled.

Since starting work full-time, I haven’t had the opportunity to post. Well, a lot has gone on since then. We went through our first holiday season. It was both exciting and exhausting from mailing out 15-20 boxes a day to making corporate deliveries early in the morning and Simon holding a presence at the Big Social Holiday Market the week before Christmas. Truthfully, Simon held most of it down as a one man show.

Most importantly, without being prompted, Simon has tried to bake on his own. It happened once, but once is better than never. When I met him, Simon immediately friended me on Facebook and I rolled my eyes and groaned. But his first status was, “What should I bake today?” By that, it turns out he meant, “Which bag of packaged cookie dough should I throw in the oven? Peanut butter or chocolate chip?” However, I didn’t know about that until a few months later – he is so sneaky! That status got me more interested in him and afterward, I was able to teach him how to bake properly.

Recently, Simon has rolled out and folded croissant dough and he prepared his first pate brisee for a pie. He was a little too aggressive with both, but on the flip side, the first time I tried making our caramel filling, I was too impatient to let the caramel cool so I tossed in the butter right away and made caramel/butter soup. Then I did that about 6 mores times before I started to wonder what I was doing wrong.

ANYWAY, I just wanted to say that I have been really proud of Simon. The person I met baked off packaged cookies, the person I’m in love with now helps me test out new cookie recipes and makes new filling flavors. When I started working, he really stepped in and adopted Macaron Parlour as his baby.

Also, as noted in previous posts, we have really been working on our wholesale accounts. We went from only being represented at the Hester Street Fair to having a few very steady accounts. It’s so flattering that other people want to sell our product! Woohoo! Even more flattering, many people have been turning to us to take care of their wedding favors. We offer these beautiful packages that hold 2 macarons and we design a custom sticker that matches the wedding invitations so everyone walks away with their own tasty keepsake of the wedding (which will probably end up in many tummies on the way home). I have watched enough Bridezilla shows to find it an ultimate compliment that people trust their tasty gift to us.

Last week, the Hester Street Fair reopened. This was our first home and we love being able to interact with our consumers. The weather was beautiful and the response was great. We had a wonderful time meeting new fans and catching up with old ones. It was so busy, I hardly had a chance to speak to our many friends for more than a few seconds and Simon didn’t get to chat with the other vendors until the after-hours of the fair. We miss everyone and we hope to get to spend more time with you soon. Please visit us this Saturday at the Hester Street Fair!

Sunday, February 13, 2011

Park Slope Brooklyn & Saks Fifth Ave!

Exciting news!

We're available in Saks Fifth Avenue. We've teamed up with Charbonnel et Walker to provide our little treats to hungry shoppers in their Chocolate Cafe. They're located on the 611 5th Ave. 8th floor so if you're shopping and you need a sweet fix, you know where to go!

What if you're in Brooklyn??? Do not worry! We are also available at Blue Apron Foods in Park Slope. Ted and Allen do a great job curating their food selection in this wonderful gourmet shop. You can also find our friends SCRATCHbread and Robicelli's there.

Our etsy shop is open 24/7 and we ship to all states. You can always email for special requests such as catering, parties or weddings.

Charbonnel Chocolate Café
Saks Fifth Avenue
8th Floor
611 Fifth Avenue
New York, NY
(212) 588 0546

Blue Apron Foods
814 Union St
(between 6th Ave & 7th Ave)
Brooklyn, NY 11215
(718) 230-3180

Saturday, January 22, 2011

We're back! Actually we really never left.

We're finally back! Well, we've always been here and there but we're finally back and blogging. The blog has been a little quiet. It's really been an amazing 2010 and the response to our macarons have been great. The people we have met during our start up have such a positive vibe. It really drives us to make a great product!

Today (1/22) and next Saturday (1/29) we're going to be at the "Park Here" indoor park at 201 Mulberry Street. OpenHouse Gallery has been getting amazing press for their "Park Here" indoor park. The nytimes, urbandaddy, and time out ny all seem to approve.

Come by for treat if you're around. If can't make it you're welcome to order online through our etsy site or email me,, for delivery in NYC.